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Becoming Critical by
Analyzing Media Messages
Using Information Effectively in
Education (ISTC 201) (ISTC 202-Honors)
Tricia Ryan, Instructor
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Media Source
Author, Date, Title of Article, Newspaper
Lynn Anderson, Sunday
March 13, 2005, High school students unfazed after tackling revamped
SAT exam, The Baltimore Sun |
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Responding to Critical Questions |
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Author
Who created this message? List the types of jobs of people
involved in the construction of the message.
This message was
created by Lynn Anderson, a staff writer for the Baltimore Sun. She
interviewed various students who had taken the test and parents of
students who had taken the test. She also interviewed Chiara Coletti,
who is the vice president of communications and public affairs for the
College Board. |
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Purpose and Audience
Who is the intended audience for this message?
The intended
audience for this message is for anyone in the public concerned about
education today. It is also intended for students who took, or will be
taking the exam and their parents.
What is the purpose of this message (to inform, to
persuade, to entertain, self expression, to teach, to make money)?
Indicate your choice in a complete sentence and explain reasons for your
choice.
The purpose of this
article is to inform because it is letting everyone know that the SAT
has been changed, making it 45 minutes longer, and why it was changed.
It also lets people know that although different, the new test was
accepted well, and did not seem to cause any problems. I think that
there is also a hint of persuasion in the article because it is
encouraging students to prepare well and to have parents make sure their
child is ready for the exam. |
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Construction
How were image, language, and sound manipulated in this message?
I found this article
in the actual newspaper, so there were no sounds or flashing images.
There are however two picture of students who took the test. One
student was smiling, which supports that the test went well, and another
has a blank look, which shows that the students were unfazed. The
language also manipulated the message because in the title, “unfazed”
sounds relaxed and undisturbed.
What techniques are used to attract and hold
attention?
To attract and hold
the readers attentions, the writer incorporated several quotes. This
allows the readers to relate to the article through actual opinions
rather than just getting lost in run on facts. |
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Form
What type of message is this? (Personal narrative -express
personal ideas; Informational-define, inform, explain;
Persuasive -makes a knowledgeable judgment and supports argument
with evidence). Describe.
This message is an
informational message letting the audience know about a change made in
education, and how it affected people. It letting everyone know why the
test was changed, what it consists of now and how it was accepted well
nationwide. The writer never expresses personal ideas or makes
judgments. |
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Interpretation
How does this message connect with your life experience?
This message
connects with my life experience in several aspects. First of all, I
was in one of the nationwide trial groups who took the test while it was
still not finalized. I was selected at school to participate in this
study, where I took the new version as part of an experimental group, so
the college board could see how it went. Also, my father is a high
school guidance counselor, so he was a proctor for the new SAT test. He
agreed with the article in that students seemed unfazed.
How does this message compare with other media
messages you've received?
This message compares
with other media messages that I have received, in that it is more
related to my life because I have been through the SAT’s and know it
what it feels like. |
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Representation
How are stereotypes (or fixed ideas about things, people, or
events) evident in this message?
Stereotypes were
evident in this article based on students and parents. It made the
assumption that all students were unfazed, ignoring those who weren’t.
It also made the stereotype that everyone knows what the SAT is, because
it did not go in to detail about what the test is for.
What point of view is represented in this message?
(Identify and trace the development of an author’s argument, viewpoint,
or perspective)
The author’s point of
view is from a neutral on looking perspective. She writes the facts and
reactions based on what she is told, not through opinions. There are
also many quotes included for support of her message to help inform.
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Other
What has been left out of this message?
One thing that I
would have liked to known that was not included in the article was if
the score range is still the same, or if it changed also. (Ex. 800 math
+ 800 verbal = 1600 perfect score) |
This learning activity was adapted from the
curriculum, Assignment: Media Literacy, a resource to build critical-thinking
and communication skills for life in a media and information society,
developed by Maryland State Department of Education and Discovery
Communications, Inc.
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Extra Credit
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Media Source
Ryan Bagwell (Staff Writer)
April 20,2005
County may get 3rd charter school
Maryland Gazette (website) |
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Responding to Critical Questions |
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Author
This message was created by Ryan Bagwell, a staff writer for the
Maryland Gazette. He reports for the following districts: Glen
Burnie, Linthicum, Ferndale and Millersville. |
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Purpose and Audience
The intended audience for this message for individuals in Anne Arundel
who are concerned with education or who have or know children that would
benefit from a school such as this.
The purpose of this message is to inform its
readers of the idea that a charter school may be added to the school
district. It is also informative of how a school such as this would be
beneficial to many of the counties students. |
Construction
The images that were along side the article were advertisements for
things such as real estate agents. The language consists of many
statistics and facts, as to enhance and support the story. There were no
sounds.
To attract and hold attention, the writer included many direct quotes
from school officials in favor of creating the school. There was also
an appeal to emotions because the school would help many students who do
not mesh well in the regular school schedule. |
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Form
For the most part, this message is informational because it explains the
process that the county has undergone in order to get permission to
establish the school, and it explains the goals and purpose of the
school. |
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Interpretation
This article connects with my life experience in that I have known many
students before who would have benefited especially from attending a
school like this.
Although I have read many educational articles
before, this message is unique in the fact that I did not know that this
process was going on, and that Charter schools even existed. This
article was a learning experience for me because it informed me of
information that I was not familiar with. |
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Representation
The stereotype that is evident in this message, is that all readers
of the article know what type of students would benefit from a charter
school. Some members of the audience may not know what the classes are
like at a charter school, yet this article made the assumption that the
readers did.
The point of view that was represented in this message was that of
observance, reporting and informing. The author gathered the facts,
researched and interviewed to produce and informative article, without
any personal opinion. |
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Other
Not much else has been left out of this message except for some detailed
information about charter schools.
This article was retrieved on April 29, 2005 from http://www.hometownglenburnie.com/vault/cgi-bin/gazette/view/2005G/04/20-39.HTM |
This learning activity was adapted from the curriculum,
Assignment: Media Literacy, a resource to build critical-thinking and
communication skills for life in a media and information society, developed
by Maryland State Department of Education and Discovery Communications, Inc.
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