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I was watching a documentary on TV about the history of marketing and advertising. It was interesting to see (like when they actually had war ads) all of the ways they advertised before they had all of the media that they have now.

Today we are so used to getting mobile marketing sent right to our phones. Or we go online and we print off coupons to bring in to the stores or open our email to a ton of ads. I feel like the mobile marketing association really has us down. I probably check my email about fifteen times a day (at least) and I have my phone on me all day everyday and even when I sleep I turn it up to make sure if someone calls or text messages me that I can hear it and wake up. So it is no surprise that mobile advertising is on the rise right now.

I read on this website called www.advancedtele.com that there is even text message dating that people are involved in. It is so scary to think how much people depend on their phones now. I remember at a family party last year my grandpa was telling my sister and me about this time right after he got his license when he was 16 when the car broke down. The first thing I said was, how long did it take your dad to get there when you called him and my grandpa just looked at me and my dad and they both laughed at me. It is weird to think that they dealt with all of their problems without a cell phone. When my tire goes flat I immediately call my dad and I would seriously have no idea what to do if I couldn't (but I guess that is just the day and age that we are in right now).

We use our phones to look up directions or to find phone numbers to places or even to check movie times. It is sad, but true that if I didn't have my phone for more than a day or two (and this goes for almost everyone I know, including my parents and maybe even my grandparents now) I don't think I would feel safe. I use it so much that I wouldn't know what to do if I didn't have it with me. I guess it does make sense that companies are using phones for advertising, people use them more than they read or watch TV now!