Towson University

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Being in a sorority, I know a lot about getting the word out there. We are one of the biggest social sororities on campus and during recruitment time we are on our game. Every single one of use is decked out in our sororities letters, from t-shirts to hair ribbons to the bags we carry every day to class to flip flops with our colors. We know how to get attention and we use it to our best advantage. One way to get girls to join before recruitment is similar to a business's promotional products. We have business cards and customized fliers to get our names out. We have pens and paper with our colors on it and key chains of our letters. When I was a freshman trying to decide which sorority I wanted to join, I noticed how much the particular sorority I ended up joining showed their colors and 'advertised themselves'. It was a lot like business. It's sad to say, but the more stuff you see (and sorority clothing, ribbons and bags are so cute and addicting), the more you like it and feel like home. Seeing those letters all over campus made me think more and more that I wanted to be a part of that group. I had also heard that when we get initiated we get a ton of stuff with the letters on it too which made me even more excited. But the bottom line is, people like stuff. Whether is a promotional items like a pen from a bank or a mouse pad of a certain pop band or even a hoodie with a sororities letters, you feel like you belong when you have these things. Promotional products can really reel you in sometimes. From a free hand soap when you buy a 50 dollars worth at a bath store to green and white ribbons for a sorority, it's all the same. You belong to that and you feel like you should keep coming back, like you are one of them and are wanted in the future.

I know being in a sorority is sometimes looked down on. A lot of people don't understand what it is all about or just see the stereotypes, but it is a lot like the real world. We learn a lot, we network a lot and we represent a small business that, like any other business needs to promote itself, and we do it well.