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Monday, November 24, 2008
ONLINE ADVERTISING GURU JARED LANSKY
Opening a web business you learn a lot about the internet and about how the whole thing works. When you open an online business, just as in any business you need to get good advertising online to make your business a success. I began looking into opening my own business online several years ago. I had a good idea and a plan, but I wasn't really sure about how to go about advertising my business online. As I began researching online advertising, I realized that one name kept coming up Jared Lansky. I had never heard of him before, but each time I researched advertising I kept coming up with information from him.
After reading several online publications by Jared Lansky, I knew that he really understood what I needed and how to really break down the information so a lay person like myself could understand it all. He offered some tips that I found really helpful like the information about ways to get quicker results from your advertising like using banner ads, pop-ups, and contextual ads on websites to promote your business, instead of using pay per click advertising which could actually take much longer to see results with. He was not saying that pay per click advertising was a wasted investment, as a matter of fact over the long run, he suggests it, however it will not produce the quick results that banner ads will produce. On this matter he was right on.
I found that he also offered up some great tips on how to access some free advertising on the web. Creating text and pages that you could turn around and link back to your site. Also, worked really well and so did his tips on making advertising creative and innovative as well as using catchy words and phrases.
The bottom line is, if you are looking into doing some online advertising then be sure to look up Jared Lansky. He really has some great tips and some helpful hints that are simple and some are even free. I don't know much about the guy, but all the information I got from him worked really well.
Mike @ 9:30 AM